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Privacy Policy

Overview of the Playmatics Privacy Policy

  1.  INTRODUCTION – The Introduction identifies the basic Playmatics Services covered by this Privacy Policy and gives a short overview of what this Privacy Policy covers.
  2. SUBMISSION AND COLLECTION OF INFORMATION – This section deals with the types of information that Playmatics collects from users and collection of non-personally identifiable information via cookies and other related technologies by, and on behalf of, Playmatics and third parties.
  3. NOTICES – This section provides information on how Playmatics informs users about any future Policy changes, where Playmatics stores data, and third-party websites that may link to the Playmatics Services.
  4. INFORMATION USE AND DISCLOSURE – This section describes how Playmatics uses your information to provide and manage the Playmatics Services, including when Playmatics may disclose your information to third parties that assist Playmates in providing those services.
  5. SECURITY – This section describes Playmatics’ security measures.
  6. USER ACCESS AND ACCOUNT CANCELLATION – This section informs users how to access and change their personal information stored by Playmatics, and how to cancel their accounts.
  7. CONTACT US – This section provides information for users users regarding how to contact Playmatics.


Playmatics, Inc. (“Playmatics” or “we”) is a publisher and developer of mobile and social games. The services Playmatics offers include, games published on a variety of platforms, and other features, content, games or applications offered, from time to time, by or on behalf of, Playmatics, including when these services are accessed via the Internet, mobile or other device (collectively, the “Playmatics Services”).  Playmatics is based in the United States.

As set forth in our Terms of Use, the Playmatics Services are general audience, are not targeted to children, and do not knowingly collect personal information from children under 13 years of age.

This Privacy Policy applies to all users.  This Policy describes the collection and use of users’ personal information on the Playmatics Services. It also describes generally Playmatics’s practices for handling non-personally identifiable information (e.g., interests, demographics and site usage) to the extent such information is associated with a particular user or user account.


User Submitted Information

Third-Party Account Information. When you access a Playmatics Service through a third-party connection or log-in, we may collect your user ID and/or user name associated with that third-party service, or any information you have submitted in connection with that service and which the third party shares with partner services.

Email Address. If email address is not included in such information, Playmatics may ask you to submit your email address directly to Playmatics.

Public Site Content consists of information you disclose in public areas of the Playmatics Services, such as forums, message boards, chat rooms and other community areas.  It also includes the information about you that accompanies this content, such as a username or user picture.  Please be aware that Public Site Content is always public and available to everyone and may be displayed in search results both on the Playmatics Services and on external search engines.

Correspondence consists of information you disclose when you contact Playmatics, for example, for customer service purposes.

Playmatics Collected Information

Playmatics Site Activity Information. When users access the Playmatics Services, we may collect certain non-personally identifiable information about those visits.  For example, in order to permit your connection to the Playmatics Services, our servers receive and record information about your computer and browser, including potentially your IP address, browser type, and other software or hardware information.  If you access the Playmatics Services from a mobile or other device, we may collect a unique device identifier assigned to that device or other transactional information for that device in order to serve content to it.  We also may use cookies and other tracking technologies (including browser cookies, pixels, beacons, and Adobe Flash technology including cookies), which are comprised of small bits of data that often include an anonymous unique identifier.  Websites send this data to your browser when you first request a web page and then store the data on your computer so that Playmatics can access information when you initiate subsequent requests for pages from that site.  We may use these technologies to collect and store information about your usage of the Playmatics Services, such as pages you have visited, search queries you have run, and advertisements you have seen.

Third parties that support the Playmatics Services by serving advertisements or providing services, such as allowing users to share content or tracking aggregate site usage statistics, may also use these technologies to collect similar information.  Playmatics does not control these third-party technologies and their use is governed by the privacy policies of third parties using such technologies.  For more information about third-party ad networks that use these technologies, see

Most browsers are initially set to accept cookies, but you can change your settings to notify you when a cookie is being set or updated, or to block cookies altogether.  Please consult the “Help” section of your browser for more information.  Users can manage the use of Flash technologies, including cookies, with the Flash management tools available at Adobe’s website, see  Please note that by blocking any or all cookies you may not have access to certain features or personalization available through Playmatics Services.

Third Parties. To improve the quality of the Playmatics Services, we may also supplement the information we collect with information from third parties.

Not Track. Do Not Track (DNT) is a privacy preference that users can set in their web browsers, allowing users to opt out of tracking by websites and online services. At the present time, the World Wide Web Consortium (W3C) has not yet established universal standards for recognizable DNT signals, and, therefore, Playmatics, nor it’s publishing or affiliated partners, does not recognize DNT.


Means of Notice. This Privacy Policy is the primary means by which Playmatics provides you with notice about its collection and use of your information.

Privacy Policy Changes. Playmatics may modify this Privacy Policy as necessary.  If we initiate material changes to this Privacy Policy that expand our rights to use your personal information, we will notify you to seek your consent through email or a prominent posting on the site.

Location of Data. The Playmatics Services are mostly hosted in the United States, although some Playmatics Services are hosted in Europe, Asia and South America to improve the speed of serving users in those areas.  If you are a user located outside the United States, you understand and consent to having any personal information you provide transferred to and processed in the United States.  U.S. data protection and other relevant laws may not be the same as those in your jurisdiction.  As a result, please read this Privacy Policy with care.

Linked Websites. The Playmatics Services may also be linked to sites or services operated third parties, and may carry advertisements or offer content, functionality, games, newsletters, contests or sweepstakes, or applications developed and maintained by third parties. Playmatics is not responsible for the privacy practices of any such third parties, and once you submit information directly to a third party, leave the Playmatics Services via a link, enable a third-party service, or click an advertisement, you should check the applicable privacy policy of that third-party.

Collection of Personal Financial Information by a Third Party.  If you elect to purchase any products or services through Playmatics, you may be required to provide personal financial information, including your credit card information, billing address or other payment information) (collectively, “Personal Financial Information”), full name, phone number and shipping address in order to purchase such product or service. At the time of your purchase, Playmatics will notify you of the identity of any third party that is collecting, transmitting, storing and/or processing your Personal Financial Information. You acknowledge and agree that this Privacy Policy will not apply to any Personal Financial Information that you provide to any independent third party company via the Playmatics Services and that all payment obligations related to such purchase shall be governed solely by the applicable independent third party company’s privacy policy.  You further acknowledge and agree that Playmatics will have no liability for or control over such independent third party company’s use or protection of your Personal Financial Information. You should check the privacy policy of the independent third party company‘s website to determine how it will handle any Personal Financial Information it collects from you and/or processes. You acknowledge and agree that in the event that such independent third party company experiences a data breach that compromises or otherwise affects your Personal Financial Information, Playmatics shall in no way be responsible or liable to you for such breach. You should contact the applicable independent third party company regarding any such data breach.


Information Made Public Through Use of the Playmatics Services

Public Site Content is always publicly available to everyone, including other users, advertisers, search engines, third-party application developers and anyone else with access to the Playmatics Services.

In addition, Playmatics may make your Third-Party Account Information publicly available in accordance with the policies of the third party service from which it was obtained.

Playmatics’ Use and Disclosure of Information

We only share your non-public personal information with non-affiliated third parties when we believe sharing is permitted by you or authorized by this Privacy Policy.

We use the information we collect from and about users for the following purposes:

To provide and manage the Playmatics Services.  We use the information we collect from and about users to provide the Playmatics Services and features to you, which may include to measure and improve those services and features, to personalize your experience by delivering relevant content, advertising and marketing messages, to allow you to participate in online games, contests or promotions, to provide you with customer support, and to respond to inquiries.  We may use aggregated, anonymous data about use of and activity on the Playmatics Services to assist us in this regard and such data is not subject to this Privacy Policy.

To allow third-party service providers to assist us in providing and managing the Playmatics Services. Playmatics may make your non-public personal information available to certain third-party service providers, such as contractors, agents or sponsors, who help us manage or provide the Playmatics Services by, for example: developing or supporting products and features; conducting email marketing on our behalf; processing payments; administering message boards; fulfilling orders; processing data or statistics; or assisting with the administration, judging and prize fulfillment aspects of contests, promotions and sweepstakes. These outside service providers are required to protect non-public personal information entrusted to them and not use it for any other purpose than the specific service they are providing to the Playmatics Services.

To contact you. Playmatics may periodically send promotional materials (e.g., newsletters) or notifications related to the Playmatics Services to the email address you provided to us at registration or subscription to a Playmatics Service.  If you want to stop receiving promotional materials from Playmatics, you can follow the unsubscribe instructions at the bottom of each email.  There are certain service notification emails that you may not opt-out of as long as you are a member, such as notifications of changes to the Playmatics Services or policies.

To deliver relevant advertising. We may use the information you provide to us, and information we collect about your use of the Playmatics Services through cookies and other technologies, to assist us in delivering you relevant ads when you visit the Playmatics Services.  We may work with third-party advertising networks, advertisers and sponsored offer providers who help deliver these ads to you.  We do not share your non-public personal information with these third parties, but we may share anonymized or aggregated information with them to improve the relevancy of the ads you see on the Playmatics Services. As noted above, these third-party advertising networks and advertisers may also use cookies and similar technologies to collect and track non-personally identifiable information such as demographic information, aggregated information, and Internet activity to assist them in delivering advertising that is more relevant to your interests.  To find out more about third-party online advertising and to opt out of this type of advertising, visit the Network Advertising Initiative website. Playmatics also shares non-personally identifiable demographic and interest information associated with your account with third-party advertising networks to assist them in delivering relevant ads on Playmatics.

To protect the rights of Playmatics and our users. There may be instances when Playmatics may disclose user information without providing notice or choice, including situations where Playmatics has a good faith belief that such disclosure is necessary in order to: (i) protect or defend the legal rights or property of Playmatics, our Affiliated Companies or their employees, agents and contractors (including enforcement of our agreements); (ii) protect the safety and security of users of the Playmatics Services or members of the public; (iii) protect against fraud or for risk management purposes; or (iv) comply with the law or legal process.  We may retain backup information related to your use of the Playmatics Services on our servers for fraud detection or to comply with applicable law or our internal security policies.

To complete a merger or sale of assets. If Playmatics sells all or part of its business or makes a sale or transfer of its assets or is otherwise involved in a merger or transfer of all or a material part of its business, Playmatics may transfer your information to the party or parties involved in the transaction as part of that transaction.


Playmatics uses commercially reasonable administrative, technical, personnel and physical measures to safeguard user information in its possession against loss, theft and unauthorized use, disclosure or modification.


To access, correct, cancel, or update your account information, login to your account and go to the account setting. In some cases, in order to cancel your account, you may have to email Playmatics’s customer service at Remember that even after you cancel your account, copies of some information from your account may remain viewable in some circumstances – where, for example, you have shared information on the Playmatics Services or with a third-party application or website.  We may also retain backup information related to your account on our servers for some time after cancelation for fraud detection or to comply with applicable law or our internal security policies.  Because of the nature of caching technology, your account may not be instantly inaccessible to others, and we may not be able to remove your content or there may be a delay in the removal of the content from elsewhere on the Internet, for example, from search engines.


If you have questions about this Privacy Policy, please contact Playmatics at:



Playmatics, LLC
Attn: Legal Department
30 John Street
Brooklyn, NY 11201


Playmatics has built an international reputation for evocative digital and real-world experiences.

Feel free to get in touch with us to discuss your product or brand goals.