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Playmatics Provides Insight for Building Science and Health Games

NEWS ALERT: For Release 12-14-2016

Games for Change Industry Circle Hangout

Free Webinar Presents 5-Point Framework for Developers as Part of Games for Change Industry Circle Leadership Series.

BROOKLYN, NY & SAN FRANCISCO; Wednesday, December 14, 2016 – As part of the ongoing Games for Change Industry Circle Leadership series, Playmatics CEO Margaret Wallace CCO Nick Fortungo will be conducting a free webinar on building games for health and science this Thursday, December 15 at 12:00 PM ET. Charter members of the G4C Industry Circle, Wallace and Fortungo recently published an article on the same topic in the organization’s newsletter.

With a background firmly fixed in games as entertainment, Wallace and Fortugno established Playmatics in 2009 with the mandate to push the envelope on design thinking and product innovation. The company has worked extensively in creating games with strong scientific, research, and health-care intervention components. Whether focused on behavior modification, attention training, a means to complex subjects, or a tool to advance citizen science — knowing how to collaborate with science and health experts is critical for making successful experiences. The Playmatics portfolio includes David Cronenberg’s Mind Body Change, Nightscape for Longwood Gardens with Klip Collective, and Killer Snails: Assassins of the Sea for the American Museum of Natural History.

Most recently, Playmatics was tapped by The Scripps Research Institute to create Science Game Lab, a new games portal designed to unite to unite the fragmented landscape of citizen science games so that players and citizen scientists have a single entry point to explore them all and take part in global leaderboards — all with the aim of advancing scientific discovery.

“Games have always played a central role in advancing innovation, whether in terms of technology, product or player experiences,” explains Wallace. “Combining this know-how with expertise from the world of science and healthcare has the potential to revolutionize these industry sectors.”

The webinar will provide helpful insight into developing games for health or science – critical segments of the rapidly expanding serious games market, which is estimated to reach more than $5.5M by 2020. It will be structured around a 5-point collaborative framework covering topics such as determining desired outcomes upfront, respecting expertise and designing ‘functional fun’.

The webinar will start at 12 PM ET and can be accessed here (http://bit.ly/2hwQAup). Those interested may RSVP here.

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Editor’s note:

Wallace and her business partner Nicholas Fortugno are available for interviews upon request.

Additional Resources:

Playmatics website: http://playmatics.com/

Playmatics Facebook: https://www.facebook.com/playmaticsftw/

Playmatics Twiiter: https://twitter.com/playmatics

Press Assets: https://drive.google.com/open?id=0B43RuAFM7XTVSm11NjlsMG9sMkE

Press Contact:

Elizabeth Olson, on behalf of Playmatics

Phone: 650.302.4776

Email: Ebeth.Olson@gmail.com

Twitter: @EbethO

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